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Company Profile

Maistra PLC. is a leading hotel company in Croatia and part of the Adris Group.

Maistra is part of the Adris Group and is one of the leading tourism companies in Croatia. It manages ten hotels, eight tourist villages, and six campsites in Rovinj and Vrsar, with a total accommodation capacity exceeding 35,000 beds.

Maistra has achieved growth in all key business indicators over the last year, with 1.14 billion kuna in revenue and 3.5 million overnight stays, which represents more than four percent of total overnight stays in Croatia, and almost fourteen percent of total overnight stays in Istria.

This is a result of a long-term investment cycle worth four billion kuna, which places Maistra’s hotels at the very top of Croatia’s premium segment. Among the most important investments made so far are the five-star hotels Monte Mulini and Lone, the renovation of the promenade, Mulini Beach and Lone cove, as well as the renovation of the oldest hotel in Rovinj, the Adriatic. We should also mention here the purchase and renovation of the Hilton Imperial hotel in Dubrovnik. In 2016, Maistra opened the family hotel Amarin and began the construction of the Grand Park Hotel Rovinj, a key product in the process of completing Rovinj’s luxury hotel portfolio. The hotel is scheduled to open in the spring of 2019.

The start of 2018 was marked by the purchase of shares and the strategic partnership of Adris Group and HUP Zagreb. This transaction set Maistra on the course of becoming the largest national tourism company positioned in three growing and internationally recognised destinations – Rovinj, Dubrovnik, and Zagreb.

As part of its growth and development strategy, the company is planning to invest an additional two billion kuna with the goal of placing more than 90 percent of its accommodation capacity within the 4 and 5 star categories. Alongside investments into raising the quality of its own facilities, Maistra is also working on increasing the recognisability of Rovinj and developing the town’s tourism products in order to establish it as a desirable tourist destination and a recognisable event destination, both regionally and globally.

The tourist product of Maistra PLC. consists of 10 hotels, 8 resorts and 6 campsites. The grand total capacity of Maistra amounts to 11.789 accommodation units for 35.436 guests.

Maistra’s accomodation capacity

Grand Park Hotel Rovinj 2019 209 458
Monte Mulini - Rovinj 113 246
Lone - Rovinj 248 568
Eden - Rovinj 325 840
Island Hotel Istra - Rovinj 326 887
All Suite Island Hotel Istra - Rovinj 32 100
Pineta - Vrsar 99 234
Adriatic - Rovinj 18
Island Hotel Katarina - Rovinj 120 399
Amarin - Rovinj 280 976
Total (hotels) 1.770 4.762
Belvedere - Vrsar 310 1.064
Petalon - Vrsar 224 636
Amarin - Rovinj 461 1.868
Naturist park Koversada Apartments - Vrsar 119 484
Naturist park Koversada Villas - Vrsar 216 464
Villas Rubin - Rovinj 357 1.380
Riva - Vrsar 34 148
Funtana - Vrsar 228 520
Total (resorts) 1.949 6.564
Polari - Rovinj 1.731 6.000
Polari - mobile homes 269
Veštar - Rovinj 716 2.310
Veštar - mobile homes 54
Amarin - Rovinj 800 2.400
Porto Sole - Vrsar 780 2.400
Porto Sole - mobile homes 20
Naturist park Koversada - Campsite - Vrsar 1.700 5.000
Valkanela - Vrsar 1.771 6.000
Valkanela - mobile homes 229
Total (campsites) 8.070 24.110
TOTAL MAISTRA PLC. 11.789 35.436