Maistra branding
As a leading hotelier in the luxury segment in Croatia, we are committed to offering products and services that meet the demands of modern world travellers.
As a result of the synergy between our strengths, our vision, and the uniqueness of our destinations, paired with the opinions and desires of our guests, we have created Maistra’s new and comprehensive branding. The backbone of our new story and new positioning is the renewal of mind and body with soothing, beneficial and refined experiences and activities that focus on the history and culture of the destination, bringing it to the forefront.
Our guests will find peace through quiet, unobtrusive and highly personalised service, refined pleasures, and unforgettable activities which will allow them to learn about the destination’s magnificent nature, culture, customs and cuisine.
Guided by this philosophy, we have created four segments, or rather four brands, to cater to the needs of modern guests: Maistra Collection, Maistra Select, Maistra Camping and Maistra City Vibes.
Our brands
Maistra Collection brings the unique story and experience of Istria by revitalising all your senses.
Maistra Select – Selected hotels and resorts in the most beautiful seafront locations
Maistra Camping offers a holiday full of experiences in the wonderful natural surroundings of Rovinj and Vrsar.
Other brands
Alongside our own-brand hotels, including those belonging to the Leading Hotels of the World and the Design Hotels consortium, our portfolio also includes the Sheraton Zagreb Hotel, Sheraton Dubrovnik Riviera, The Westin Zagreb and Hilton Imperial Dubrovnik.
New In Our Portfolio
Destinations
Discover the best ways to enjoy our destinations.

Experiences to remember
Choose one of our offers in Croatia and enjoy a relaxing holiday.
Discover new experiences
Choose one of our deals in Croatia and enjoy a relaxing holiday