Maistra Hospitality Group, comprising Maistra d.d. and HUP-ZAGREB d.d., operates as part of the Adris Group and is one of the leading tourism companies in Croatia. Maistra was established in 2005 through the merger of two companies, Rovinj-based Jadran-turist d.d. and Anita d.d. from Vrsar, with HUP-ZAGREB d.d. joining the group in 2018. Today, Maistra manages 19 hotels, 11 tourist resorts, and six campsites, offering over 13,700 accommodation units in internationally renowned tourist destinations: Rovinj, Vrsar, Zagreb, and Dubrovnik, with Split soon to join the list.
With annual revenue nearing EUR 300.5 million and 4.5 million satisfied guests, the company commands nearly 4% of Croatia’s market share, ranking among the top three tourism companies in the country.
During the peak season, Maistra has 4,500 team members on staff.
Maistra’s vision is to become the market leader in the tourism sector in Croatia and beyond through continued investments in development, service improvement, and the introduction of new amenities.
Maistra’s portfolio is divided into sub-brands – Maistra Collection, Maistra City Vibes, Maistra Select, and Maistra Camping – reflecting the attributes of the properties, their location, guest demographics, and the exclusive experiences they provide. What they all share is Maistra Hospitality Group as the umbrella brand, with its key message: ‘Rejuvenation of the Body, Mind, and Spirit.’
Since 2014 and 2018, respectively, the company has also been the owner of hotels under the Marriott and Hilton hotel chains.
By 2027, Maistra plans to invest EUR 400 million in development projects, including the Grand Marjan Hotel in Split, a luxury five-star hotel, in addition to the further development of existing properties in its other destinations.
Contacts
MAISTRA D.D.
Human resources
Tel. +385 (0)52 800 235
Tel. +385 (0)52 800 236
ljudski.potencijali@maistra.hr
Marketing
Sales
Accounting
Finances
Treasury
Procurement
Legal
HUP-ZAGREB d.d.
Main info
Head office
Legal
Human resources
Accounting
Finances
Procurement
IT
Marketing
Reservations